Jewellery Guide

Gold, platinum & silver

The metal decides the colour, the durability and the value of your jewellery.

Metal colours

Yellow gold Classic and warm. Pure gold mixed with copper and silver for strength.
White gold Gold alloyed with white metals and rhodium plated for a bright white finish. Re-plating every few years keeps it bright.
Rose gold A romantic pink tone from a little more copper. Durable and flattering on every skin tone.
Platinum Naturally white, dense and hypoallergenic — ideal for everyday rings.

Gold purity

Purity is the share of pure gold in the alloy.

KaratPure goldHallmarkBest for
24KT99.9%999Coins and bars — too soft for jewellery
22KT91.6%916Traditional jewellery
18KT75.0%750Diamond and everyday fine jewellery
14KT58.5%585Extra-durable everyday pieces

BIS hallmark & HUID

Every gold piece we sell is hallmarked by the Bureau of Indian Standards (BIS). The hallmark shows the BIS logo, the purity grade (e.g. 18K750) and a 6-digit HUID — a unique ID you can check in the BIS Care app.

Need guidance?

Which metal suits you?

Our jewellery experts can guide you over a video call, on WhatsApp or at our studio — no obligation.

Keep exploring

Diamond Guide Cut, colour, clarity and carat — what they mean and how to choose a diamond you will love. Gemstone Guide Rubies, emeralds, sapphires and more — colour, hardness and how to care for them. Lab-grown & Natural Diamonds Both are real diamonds. Here is how they differ — and how to choose. Diamond Shapes From round brilliant to pear and emerald cut — find the shape that feels like you. Size Guide Find your ring, bangle and necklace size at home in minutes. How to Wear & Style Stacking, layering and pairing — simple ideas to style fine jewellery every day. Jewellery Care Keep your jewellery brilliant for generations with a few simple habits.